My name is Daniel Scheuch and I launched Superfoods Australia in 2011, which I now run together with my wife Elena. We started out in the vast, beautiful landscapes of the Blue Mountains, and today we operate from our warehouse in Mona Vale on Sydney's Northern Beaches. We're passionate about discovering and sourcing the highest quality organic ingredients.

I've always loved adventure sports, with a deep interest in health and wellness — but as I pushed my body to the limit, I felt it pushing back. Recovery got slower, soreness lingered, and I was managing psoriasis on top of it all. With my science degree and health background, I started exploring the traditional herbs and tonic foods that other cultures have valued for generations.

That search took years, and it uncovered a long list of herbs and traditional tonics from around the world — foods with a rich history of traditional use that modern life had largely forgotten. As tonic herbs and adaptogen-rich extracts became part of my daily rituals, canyoning, snowboarding, bushwalking and rock climbing felt like invigorating challenges again.

These wild-harvested, high-quality superfoods were extremely difficult to find, and most suppliers weren't clear or transparent about what they offered. So we set out to build an honest, accessible brand that brings pure, potent tonic herbs to the wider world — with transparency at every step.